4. Social media scheduling and posting

[fomayof928@mowline]

Social media teams juggle multiple priorities, from responding to timely customer issues and queries to making sure they don’t miss scheduling content and post deadlines. That’s why social marketers seek to manage posts and schedules much in advance so they can prioritize campaigns and manage team workflows better.

AI marketing tools automate these functions seamlessly, cyprus b2b leads and with precision, saving teams time and effort. For example, Sprout’s AI capabilities automate social media scheduling and posting by determining the best times to post for maximum audience engagement and impressions. Machine learning algorithms analyze engagement metrics over periods of time to provide several scheduling options in the form of Optimal Send Times and hashtag recommendations to ensure optimal post engagement.

This enables marketers to plan, organize and schedule social posts across networks including Facebook, Instagram and LinkedIn with data-driven accuracy.

A screenshot of the Sprout Social Optimal Send Times feature that rates the best times to post so your content has the maximum impact.
5. Building chatbots
Chatbots are a compelling AI use case in marketing. And 54% of marketers plan to use them at scale in 2024 for social customer care, along with other resources like FAQs and customer forums, per the 2023 Index.

Chatbots enable brands to deliver real-time, personalized interactions with customers for round-the-clock responses to inquiries. This goes a long way to enhance customer satisfaction and build strong brand relationships, given that 16% of customers expect brands to respond immediately, and 23% within two hours.