Which Link Building Tactics Should I Avoid?

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Authority Score
Authority Score helps measure the link impact of a website or domain. In most cases, the higher your website's Authority Score, the more trustworthy your domain is assumed to be.

The closer the score is to 100, on a scale of 1 to 100, the better the result . The impact of links, as your domain grows, is also based on the niche of your site.

You can check your website's Authority Score with the Backlink Analysis tool . You can list of iceland consumer email also see the scores of referring domains to see how useful these links are to your site.


5. Anchor Text
Anchor text is text used to link one page to another.

Anchor text helps readers give context to a specific page or site, but Google's algorithm uses it to identify what a page is about , and therefore, it can help influence rankings.

However, Google tells us that unnaturally optimized anchor text (with main keywords or commercial terms) violates its guidelines and that excessive use of such elements can lead to manual actions ( penalties ).

Your link profile should contain a natural mix of anchor text , without obvious spikes in links with optimized anchor text.

We all want to please Google's algorithm so we can rank first in the SERPs. Unfortunately, some tactics that can help you get quick results may seem helpful at first, but can negatively impact your site in the long run.