When and why is a website audit needed?

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Many websites of various SEO companies have a button "Order an audit". And, often, it is thoughtlessly clicked simply because it is possible. But, not everyone understands how much they need this audit. Let's immediately define what audits are:

Free. They are simpler, touching upon the south africa telegram database basic points of optimization and gross violations.

Paid. The main goal of a paid audit is a deep search for a problem. Here, statistical data and Webmasters are needed for a thorough analysis.

In order to talk directly about the audits themselves, let's immediately look at those cases when it is definitely not needed.

There is no money for improvements and optimization
In our opinion, it is fair that if no one is going to do anything with the site anyway because there is no money to pay specialists, then the audit will definitely not help. In addition, it will take time from the company that is preparing it. The audit may show that the site requires a wide range of work, so be prepared for the fact that investments will be required.