9. Use AI and automation

[fomayof928@mowline]

How to do this: Fortify your campaign content with strong call to action phrases and measure conversions. Adding UTMs to links makes measuring clicks, conversions and website traffic in Google Analytics easier. And monitor your performance metrics—especially for paid content.

Hear us out—we’re not saying you should design your entire belgium b2b leads campaign using AI copy unchecked (see: the Glasgow Willy Wonka experience). But AI and automation can make your workflows and ideation processes more efficient. Use these tools to speed up your campaigns from start to finish.

How to do this: Before your campaign launches, use AI-powered social listening to better understand your audience. During, use AI to help you generate customer care responses to your campaign content faster, and to measure ongoing sentiment. And after, measure your campaign’s success and how people felt about it with social listening and analytics automation.

Investing in a tool that does it all ensures you get the most bang for your buck. Check out Sprout’s suite of AI and automation capabilities.

10. Experiment with ephemeral content
Think beyond your primary feed when designing your campaigns. Today, almost every platform has their own version of ephemeral content. Use these capabilities to infuse your campaign with personality and less-polished, more personalized content.

How to do this: For inspiration, check out our complete guide to Instagram Stories.

11. Identify the influencers and creators to partner with
This is your sign to partner with influencers and creators as part of your campaign. They lend an authentic voice to your content and expand your reach into their relevant audiences.

When looking for influencers and creators to star in your campaigns, keep three things in mind: reach, resonance and relevance. The people you feature should understand each one.