A/B testing can be performed at low cost without making large-scale site modifications.

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■Automating lead scoring
With MA tools, you can automatically assign scores based on the attributes and behavioral data of potential customers. For example, scores are updated in real time according to actions such as viewing specific web pages, downloading materials, and participating in events, allowing you to immediately extract hot leads.

■Efficient segmentation
MA tools automatically classify and manage potential customers based on multiple conditions. You can segment potential customers based on industry, company size, behavioral history, etc., and set the optimal approach for each segment.

■Scenario design and personalization
Based on the customer journey map, you can design scenarios within the MA tool and automatically deliver personalized messages to potential customers. You can take the optimal approach depending on which stage of consideration the potential customer is in.

■Effectiveness verification and improvement
MA tools visualize the results of lead qualification and performance after handover to sales with data. Regular effectiveness verification becomes easier, and you can obtain insights to improve scoring criteria and scenarios.

The basic knowledge of MA tools is explained in the article below, so we hope you will take a look at it if you have time.

What is Marketing Automation (MA)? A detailed explanation of basic functions, points to consider when selecting tools, and how to implement them
2024.07.16
What is Marketing Automation (MA)? A detailed explanation of basic functions, points to consider when selecting tools, and how to implement them
MA (Marketing Automation) is a tool that automates and streamlines marketing activities. It supports each marketing process, from generating potential customers to nurturing them and extracting hot leads. In recent years, it has dominican republic whatsapp number database also attracted attention as part of DX (Digital Transformation) and has become widespread. ...
Key points for implementing marketing automation and introduction of recommended tools
⇒ Download explanatory materials here

Lead Qualification Q&A
Q: What is lead qualification?
A: Lead qualification is the process of evaluating the purchasing intent and suitability of potential customers (leads) and determining the priority of sales activities. Through lead scoring and segmentation, we identify potential customers who are likely to lead to orders.

Q: Why is lead qualification important?
A: Proper lead qualification allows your sales team to use resources efficiently and focus on high-quality sales opportunities, which in turn improves your conversion rate and maximizes your sales.