Formulas for creating a USP Let's look at examples of USP in advertising in the form of common formulas

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mstakh.i.mo.mi
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Joined: Tue Dec 24, 2024 4:36 am

Formulas for creating a USP Let's look at examples of USP in advertising in the form of common formulas

Post by mstakh.i.mo.mi »

And we are not talking about price manipulation, because you cannot endlessly play with discounts and lose revenue. Distinguish between price and value. It is right to start by showing the value of the product, making the buyer forget about the cost and want to have the offered product for any money. How can you find the unique aspects of your product? Here is a list of examples of such USPs that are available to many sellers, regardless of the product name: provide services in a special, unusual way; make delivery as convenient as possible; improve the product package; Diversify your payment options.

They will help you create your own offer for clients: Your product + preposition "without" + target buyer's anxiety. Examples: "Laser surgery: painless stone removal" or "We will give a loan of up to 95,000 thousand without facebook database guarantors." Your product + benefit/additional feature. For example: "Web designer course. We'll get graduates jobs!" or "New split system! We'll install and service it for free for 3 years.


" Your service + comparative phrase with “how” or “how for” + something familiar, cozy, beloved. For example, “We repair your cars as if for ourselves” or “The cafe is delicious, like grandma’s.” Service + negation with "not". It might sound like this: "I won't do web design quickly, because a good website is like the home of your business, and a home is built slowly." Product/service + time limit. Like this: "We'll deliver in 25 minutes, and if it's later, fresh pizza will be a free gift from us.
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