All of these have different

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You should have calls to action where you have most visitors, like at the end of a blog post, in sidebars and as banners and you can check which CTAs or further reading links perform best with a tool like the Page Analytics Chrome extension by Google. CTAs should stand out with for example contrasting colours and they should be carefully chosen to match your visitor’s journey. Know the difference between lead generation CTA, lead nurturing CTA and closing CTA.


purposes. With a lead nurturing CTA you shouldn’t try to close the deal, but you should point the visitor towards a product demo or free trial. Using your best content together with calls to france email database action is very effective. We identified a high-performing blog post on Pipedrive and added one more CTA to the beginning of the post. It boosted conversions on that page by an astonishing 50%.




3. Use the 80/20 rule for content What this means is that 80% of your content should be helpful to your audience and 20% should be promotional. One of the biggest problems in building lead generation websites is not having any educational content on your site. Providing educational value upfront will help conversions and lower bounce rates as website visitors will land on pages that don’t necessarily talk about the product or service.