B2C brands work with intermediaries

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In simple terms, any company that sells goods to ordinary people is considered a B2C business. Unlike the direct-to-consumer (D2C) approach, in B2C, a company does not sell products through its own platform. Instead, it acquires products from manufacturers and sells them through various channels such as stores or websites.



B2C brands work with intermediaries such as wholesalers, retailers or distributors to deliver products to customers. Currently, the scale of B2C online shopping is larger than D2C, but the growth rate is not very canada business fax list . In 2023, the global B2C market will be worth $4.4 trillion , and the annual growth rate will generally remain below 10%.



Major B2C companies such as Amazon, Walmart, and eBay operate large online marketplaces where customers can purchase products from a wide variety of brands. B2C Statistics Advantages of B2C Model The B2C model offers numerous advantages to businesses in terms of market reach, revenue generation, brand building, customer engagement, and scalability, making it a popular choice for companies looking to sell products to customers.