The fourth most popular website in the United States
What is Reddit.png
The order is this: Google, YouTube, Facebook and Reddit. According to Alexa , it is the fourth most popular website in the United States, above sites like Amazon, Yahoo, Twitter or Wikipedia. In addition, it also highlights the strong engagement it has with its users. The average time a user spends on this network is 16:01 minutes. That is, 56% more than on Facebook (10:14 minutes) and 77% more than on YouTube (8:55 minutes).
"The average time a user spends on Reddit is 16:01 minutes. That's 56% longer than Facebook users and 77% longer than YouTube visitors."
The penetration of this website is so significant in the United States that a wide variety of companies include it in their strategy and many have achieved great success . Even Barack Obama has used this social network to connect with his voters.
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What is Reddit?
Reddit is the gateway to everything interesting happening online. It can be described as a live, interactive, personalized, and interaction-driven newsletter.
There you can link all kinds of content: posts, photos, articles, funny videos... and other users rate it positively or negatively. The idea is simple, but it makes it a perfect page to take a quick look at the most business mailing lists poland interesting things that have happened on the Internet.
This network highlights the high level of interaction with content . Users not only vote on which content is better or worse, but they also comment on it, creating endless conversations between users. These conversations are sometimes even more interesting than the post itself, and it is not unusual to find posts whose sole purpose is to start a conversation.
The site also stands out for its highly personalized content. The more you use it, the more you like it. Based on your interaction, its algorithm structures the information to show you those publications that best fit your profile and interests.
Subreddit: The perfect structure to reach your niche
This network also stands out for the high segmentation of its content. Within it we find specific sections on different topics such as technology, programming or architecture. These sections are called "Subreddits". As a user, subreddits allow us to subscribe to the topics that interest us and as a marketing strategist, these sections help us spread our content in very specialized niches. There is a subreddit for everything you can imagine!
When we develop a digital strategy, we cannot forget to adapt it to the different markets in which we operate. Translating our social media content is not enough. It is important to evaluate the digital customs of each country and take advantage of the opportunities that each market offers us. Just as we do not assume that our distributors are perfect for a new market, we should not assume that our national digital strategy will work internationally with simple translations.