If your campaign is time-sensitive or requires multiple posts, you’ll likely need to pay more.

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This is often determined by the influencer’s platform, but also the types of content they usually produce.

Timeline

It’s always worth tracking your campaigns in a content slovenia b2b leads calendar through an influencer management tool like Sprout, so you can keep strict timelines for campaigns and track delivery of every post.

Sprout Social’s content calendar functionality, allowing for streamlined influencer content management

Exclusivity agreements
An exclusivity agreement ensures an influencer isn’t simultaneously promoting your competitor’s products.

This is usually beneficial, as it means you’re not losing any potential customers thanks to a post about a different product. But it will likely come with an added cost.

Different pricing models
You can agree to pay your influencers in different ways. Some popular examples include pay-per-post, pay-per-view or pay-per-subscribers.

It’s always worth outlining your goals for each influencer marketing campaign first, as this will determine which pricing model is the most beneficial.