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Abandoned Cart - The Trouble of Online Retailers
One of the questions our clients ask me is what percentage of uncompleted orders is normal for an online store. Unfortunately, there is no specific answer here, everyone has their own. And even an ideal cart interface for your customers will not allow you to increase the number of completed orders to 100%. And this is really a shame: the buyer was ready to buy your product, but left it in the cart and left the site. And sometimes there are purchases for quite good amounts left in it. What to do?

We implement a system of reminders about unfinished orders. And we use retargeting - we show ads on other sites containing the products viewed by the user. And we count again. After all, our task is to ensure that the costs of returning a visitor are no more than those of attracting a new one.

If it is really profitable for your online store and the available figures on the number of purchase refusals, the average cambodia whatsapp number database check of such orders, etc., great, the task is completed. And the conversion has grown again.



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All these activities allow you to significantly increase the conversion in your online store from the average standard value for e-commerce of 0.5%. The main thing is to do everything in a timely manner. There is no point in wasting time, money and effort on retargeting if your online store has less than 10 thousand visitors per month. Just as there is no point in fanatically increasing the turnover of advertising campaigns if 99% of visitors are lost in your online store and only 1% buy.

And when you have a steady flow of customers, it's time to think about the next question. The last one in this post.
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pumpkin

How many repeat sales does your online store have?
All advertising can cope with only one task - attracting new customers. But if you do not plan to depend only on advertising, you want your business to grow, it is vital for you to have regular customers. Imagine that your turnover will consist of 70% repeat orders. Customers who buy from you not for the first or second time. They are more loyal to random errors of the delivery service, they like your service and they will not go to buy in another store just because its prices are 1 ruble lower than yours.