Indeed, by combining creativity and timely measurement, with a continuous trial/error approach, it is possible to accelerate growth. But, concretely, what does growth hacking mean and why should even large companies adopt this approach?
Growth hacking can be defined as a specific mindset that characterizes growth hackers . However, the same mindset can be adopted by companies and become an integral part of the way of thinking of all their departments. Among the most famous growth hackers are Andrew Chen of Uber, Neil Patel, founder of Kiss Metrics and Crazy Eggs, and Sean Ellis, creator of the reference website GrowthHackers.com , who coined the term in 2010.
The goal of marketing strategies with a growth hacking approach is to acquire the maximum number of users or clients while spending as little as possible . How? Through experimentation and analytical skills, testing, measuring and better understanding what works well and why, in order to replicate it and make the conditions favorable to the growth of a business become exponential.
You could say that the pillars on which a growth hacker's mentality is based are:
Speed of execution is more important than perfection.
Consider alternative problems , managing to el salvador whatsapp data identify the most real ones.
Consider alternative solutions .
Allocate budgets after a testing phase across multiple activities.
Ability to adapt to technological advances.
What to study to be a growth hacker?
Once we understand what a growth hacker is and what they do, we can move on to see what to study to become one . To be a successful growth hacker, you need to acquire a deep knowledge of the technological world and master advanced digital marketing tools. Some steps to follow include:
Continuing education : The world of digital marketing and growth hacking is constantly evolving.
Participate in courses , webinars and conferences to stay up to date on the latest developments.
Technical skills development : Gain advanced capabilities in data analytics, artificial intelligence, mobile optimization, and cybersecurity.
Mentoring : Seek out opportunities to work with experienced industry professionals to gain practical experience and valuable advice.
However, to become a true 'growth pirate' it is also advisable to have a solid academic base, which can be acquired through specific university master's degrees such as the Master in Digital Marketing & Growth Hacking or those aimed at communication such as the Master in Corporate Communication & Brand Management .
The advantages of growth hacking are multiple , the main objective being to maximize results, minimizing costs and investments. The activity of this professional is applied, in particular, to marketing to improve its results: the activities remain the same, what is different is the method with which they are selected, executed and planned.
Most growth hacking strategies fall into three main areas:
Content Marketing
Product Marketing
Advertising
Activating these activities with a growth mindset means having the courage and ability to create new formulas, even going against the grain, or discovering innovative approaches. At the same time, the growth hacker is not afraid to eliminate or change old practices that, despite having produced good results in the past, are no longer functional for the company's growth strategy.
The ideas and innovations introduced by growth hacking may not always work, but once the most effective strategies in terms of results have been identified, based on business objectives, the acceleration compared to the competition can be exponential .