7. How to Write a Unique Selling Proposition
Now it's time to actually write your USP. There's no standard way to do this. It should be easy to read, understand, and evaluate .
In our canvas, we have included a unique template for writing a simple and easy-to-remember USP. You could say it's one template for everyone. You can use it either as is or as a starting point.
We at [company name] will help you [solve a consumer need] with/only with/without [unique advantage].
Let's substitute popular brands and their USPs into this template:
At M&Ms, we'll help you enjoy chocolate without it melting in your hands.
At Domino's Pizza, we'll help you satisfy your hunger by delivering pizza in 30 minutes or less.
At Digitalya, we will help you create a digital product using the “Less is more” methodology.
Create a chatbot for free on the Slashstart platform
8. Is your USP unique?
Now that you've found the one-of-a-kind benefit you're going to share with the world and have written it down in statement form, let's do one last test to make sure your USP will be successful.
We came up with a checklist. It's easy to remember. And a unique selling proposition doesn't just mean being different from your competitors, it's much more than that.
Useful
A USP should offer your target audience a unique benefit that they are actually looking for .
Worthy of attention
The USP should also be memorable so that potential chinese overseas europe phone number data can see your logo and say, “Oh yeah, this is the company that does that.”
Interesting
As we discussed at the beginning of this article, people see literally thousands of messages from brands every day – so your USP needs to be something that grabs attention .
Measurable in quantity
This is a very important aspect that we haven’t touched on in this article. The benefit should be easily measurable so that the customer can evaluate it. Also, if someone is unsure how true the statement is, having a quantifiable USP will help you provide evidence (statistics, examples, etc.).
Understandable
When you are a professional in your industry, you can get bogged down in jargon. But when writing a USP, you need to remember that your customer is reading it. If he/she doesn’t know the jargon, you shouldn’t use it.
Exciting
Lastly, but perhaps most importantly, your USP should make customers want to contact you and buy your product/service.