It all started in the United States, a country that still dominates digital commerce in the world today.
This means that the market in Latin America, for example, still has a lot to grow, especially considering that the United States was the one that created the Internet and has been using the commercial version since 1992, the year in which the global computer network was just beginning to reach most of the countries in America.
Mainly to Brazil, where it only began to gain momentum in the following decade.
However, despite this "lag" in relation to the United telegram philippines girl States, the e-commerce market in Latin America presented positive results in 2016. The year was one of great political and economic instability in several Latin American countries such as Brazil and Argentina.
However, e-commerce was not affected. Data from a Forrester survey show that e-commerce in Latin America should move 30.9 billion dollars by 2020 in the three main player countries: Brazil, Argentina and Mexico.
E-commerce in Latin America is led by Brazil
According to a survey by Big Data Corp, 75% of e-commerce is Brazilian . Brazil's representation is almost 10 times greater than that of Mexico, the second country with the greatest strength in e-commerce, which takes 8.5% of that market.
According to this survey by Big Data Corp, Latin America has nearly 750,000 online stores, with approximately 590,000 of them in Brazil, 31% more than in 2015. And the shelf life of Brazilian online stores has also increased, from 94 days in 2015 to around 185 days in 2017.
Another important point that contributes to Brazil continuing to be in first place in the Latin American e-commerce ranking is the promotional actions that are developed in the country's e-commerce. Good prices are one of the main attractions when it comes to online consumption.
To better understand the e-commerce market landscape in Latin America, it is recommended to understand the trends and growth factors for the coming years and learn how to better structure your online store and position yourself in the market. Continue reading!