Many sales letters focus more on the service side than on the customer side. It’s common to see texts filled with words like: “our product, our services, we do, we offer, etc.” But, deep down, your customers don’t want to know what your product has or does.
They want to know what they can gain from your product. So explore the words “you, your, yours, yourself, you too…”, etc.
9. Call people together
People like to feel like they are part of a special group. They don't want to be left out of something that is working for other people who have the same hopes and desires that they do.
That's why you should explore this point. Show numbers, logos and people who are already part of your business, encouraging others to join.
It is common to see several blogs and websites in Brazil honduras whatsapp data using calls to capture emails, such as: “Join 14,540 smart readers and receive our exclusive tips”. Or companies that sell online software, using something like “We have helped more than 5 thousand companies organize their projects. We want to help yours too!”.
Another strategy that is in use is VIP lists for those who purchase their service online.
Some details matter:
Value X Price
People don't buy something just because of the price. People buy something when the perceived value is greater than the price. In other words, when someone identifies that the benefits of what you're selling go beyond the price, you'll make the sale. So always deliver something of value, something that will actually be useful to people and they won't mind paying more for it.
Become a Reference in Your Market
By establishing yourself as an authority in your niche, you or your company will have a much easier time selling more. Always be dedicated to offering the best product/service and also the best after-sales support. When you gain people's trust, they will buy your new products with their eyes closed. Have you noticed how excited people are about new Apple products? They know the quality and want to have the latest news.
10. Close the copy and call to action
There is no point in presenting all the benefits and features that your product has, showing its value, all the testimonials and social proof if you do not instigate and give the command for the person to take action.
Therefore, at the end of your sales letter you should already direct your reader to the “call to action”.
At this stage, it is valid to use words such as: “now”, “today only”, “now”, “buy”, “do”, etc. Another very interesting strategy is to create a sense of urgency, show the number of available items, remaining courses and limit the offers during a specific period of time.
The Ideal Text Size
There is no specific rule for this issue. The truth is that you have to write everything you think is necessary to convince the reader to make a purchase. Remember, your reader will only absorb what interests them. Therefore, do not write more than is necessary to get the message across.
Bonus: Tests and more tests!
One thing is for sure: when applying copywriting techniques, you should always test! Test your headlines, your benefit descriptions, features, and even the testimonials you display.
Nowadays, there are many online tools that offer you what are called “A/B tests”. With Mailchimp, for example, you can send 2 versions of the same campaign to 20% of your list and then the tool will automatically send the version that converted best to the remaining 80%.
With Google Analytics, you can show the same page differently to different users and then check which one converted better.