Before we find out how affiliates can use Google Ads, here's what the platform is all about .
This content is a guide for both affiliates and product owners. Google Ads is an advertising platform from Google itself.
This way, you can create ads to display on the search page. Without a doubt, we can say that this is an excellent strategy for those who want to sell more. After all, just think about it… when searching for any type of product, the user can find exactly what they want.
How do Google Ads work?
Google Ads, which are created based on a keyword and targeted to a specific audience, appear on the Google results page — specifically, at the top of the screen. In addition, ads can also appear on Google Play and Google Shopping.
In practice, it works like this: let's cyprus whatsapp data suppose that the user types “men's sneakers” into Google search. When he clicks “ok”, he will see some ads for sneakers of a specific model, color, size and brand. When he clicks on the link, he will also be redirected to the online store page.
How to work with Google Ads?
1. The first step is to create your Google Ads account. If you already use an email address linked to Gmail, you do not need to register an account.
2. Next, an HTML code will be generated, which you must copy and paste into the block on your virtual page.
3. In the third step, we suggest that you carefully read all the rules for creating ads on Ads. Then, define your strategies as an affiliate: specific objective, ad space, message, budget, among other points.
4. It is worth noting that it is best to always promote only products that you really identify with and enjoy working with.
Types of affiliates
Before we talk about how affiliates can use Google Ads, we need to keep in mind the categories of affiliates. They are:
professional;
arbitrator;
authority.
The first two tend not to be as visible and work with more traditional advertising tools. The last one uses the authority of having already tested the strategy to support companies.
Best practices for those who work with affiliates on Ads
The first tip for working with affiliates is to create your own space to direct ads. For example, create a landing page so that your advertising leads the public to it. This way, you can create ads, set up remarketing and track users. Then, you can direct them to the company/product you are supporting.
It's a good idea to do work that your affiliate wouldn't be able to do. Activities shouldn't compete or be duplicated. Ideally, you should do work for the Display Network and YouTube, for example. This is a solution to take users to this intermediate page, which is part of your strategy.
But why is it interesting to have this step in the middle of the road? With the landing page and its tracking tags implemented, you can know whether your audience has moved on to the next level or not. In addition, you have the necessary data to plan the next step of the campaign and do complementary work to your affiliate.
It is worth emphasizing that this landing page needs to be in compliance with your affiliate, with the information aligned and correct according to the main producer.
The profit percentage for affiliates
Affiliate profitability depends heavily on the type of business. For information products, such as digital courses, the profit margin is usually 20% to 30% for each sale. In the case of e-commerce, the revenue is a little lower, so it is not possible to offer higher profitability to affiliates.
The advantages of working with Google Ads
Google's advertising platform has several advantages for sellers in all segments. The first of these is the possibility of boosting your business, since campaigns have greater visibility. It is worth remembering that Google is the main search engine today.
Another benefit is the possibility of highly personalizing ads, as you can segment everything by keywords, time, location, personas, etc. This makes your campaigns more specific to a specific group of people.
In addition, it allows you to monitor the progress of your strategies and thus seek new insights. Another great point is the budget flexibility.