This is where a social media agency comes into play. Although their job is to manage company accounts in general , a social media agency does deep work on the brand in the background. They are involved in all stages, from the creation of social media accounts to live support connections for customers.
First of all, the social media agency provides one-on singapore phone number example one communication by creating coordination between the customer and the institution. It acts as a bridge that provides fast feedback and correct communication to customers by developing a special language specific to the brand. It also keeps the institution's online reputation under control in times of crisis. It creates a trustworthy perception about the brand by constantly following competitors and trends and updating the brand's social media accounts. It also attracts the customer's attention by creating events such as raffles and campaigns. In fact, the main purpose is to increase brand awareness and create loyal customers for sales by drawing traffic to the website or physical store.
In addition, the social media agency also investigates the appropriate conditions for the brand to be positioned in the digital environment. It determines advertising policies on the internet, determines strategies specific to institutions and brands in digital marketing, and organizes and manages sales-increasing campaigns. Moreover, it reports and presents the campaign results it follows with accurate analysis and measurements. In other words, it definitely bases its feedback on concrete data.
Frankly, social media agency employees play an active role in a wide range of areas, from preparing agency proposal presentations to tweeting for the brand. They are responsible for undertaking, executing and managing all creative work on behalf of the brand in order to be the reflection, mirror and voice of the brand in the digital world.
Many questions are answered, such as which users and age groups the page is aimed at, the social media activity of the target audience, whether the page is aimed at product marketing or branding. While competitors' movements are followed on product marketing pages, on branding pages, attention is paid to issues such as the ratio and consistency in sharing, while preserving the general prestige of the page.
A study showed that 58% of businesses that sell online with the help of a social media agency also reduce their marketing expenses by an average of 45%.