In addition, it often happens that the objectives of supporting the sales department through marketing are incompatible or contradictory , which leads to ineffective planning and conflicts in vietnam phone number sample marketing and sales activities. That is why it is important to plan a joint strategy-setting exercise, during which both teams can set universal objectives for the company. A unified action plan can greatly facilitate cooperation and the introduction of new solutions.
Communication also plays a key role in creating synergies between teams. Easy exchange of information allows for understanding both the specifics of the marketing department and the problems that arise in the sales process. Communicating relevant data in real time through the use of various tools and programs for managing projects and customer relations helps to avoid misunderstandings and foster collaboration between marketing and sales teams.
Marketing and sales synergy is an essential element to continue creating added value for the company in today's ever-changing business world. Creating a sustainable competitive advantage through the appropriate structure of the marketing department, customer retention department and sales team allows for improved financial results and continued company growth. Understanding the role that marketing plays in supporting sales is key to harnessing the full potential of the company's resources.