There is the assumption that content marketing is an expensive alternative to the traditional marketing model. This, however, is inaccurate. Content marketing is highly effective and easy to begin. It is popular with consumers and can therefore drastically reduce the amount of money that would otherwise be spent on advertising that has a potentially lower success rate.
Roughly 88% of today’s B2B marketers use content marketing as the foundation of their marketing strategy. The sustainable value of content marketing means that brands are able to easily connect with their customers, as the lines of communication are a little more open. With conversion rates that are six times higher than those associated with traditional marketing efforts, it is hardly surprising that content marketing is growing in popularity.
Ebooks in Content Marketing
According to Jesse Noyes, senior director bosnia and herzegovina whatsapp resource of content marketing for Kapost, “Fat content will become the focus of marketers everywhere.” The term ‘fat content’ extends to include whitepapers, infographics, ebooks, and videos – all of which can be used in a clever content marketing strategy.
In a content marketing plan, eBooks are best used by businesses that need to communicate complex information in a way that is both interesting and accessible. The term “infotaining” is often used to describe these eBooks. They should be filled with practical, useful, and possibly inspiring content that aligns with the business’ brand.