News articles might mention who's leading new initiatives or facing challenges your solution can address. 2. Think Like Your Customer Understanding who benefits most from your product or service is crucial. Here's what to ask yourself: Who has the problem you solve? If your software streamlines accounting, the finance department is probably a good place to start. Who has the budget? 50% of B2B purchase decisions involve budgets owned by multiple departments.
Don't just follow the money trail to one person! Who will be the end-user? the cayman islands whatsapp fan check isn't the one using your product. Getting feedback from potential users can provide valuable insights into who influences the purchasing decision. 2. Think Like Your Customer 3. Tools to Help LinkedIn Sales Navigator This is like a super-powered search engine for finding people within companies.
Email Finding Tools Services like Hunter.io or Clearbit can track down the email addresses of the right contacts. Remember, it's a journey, not a sprint! Identifying decision-makers takes a bit of digging and a healthy dose of curiosity. The more you understand your target companies and their individual needs, the better equipped you'll be to find the key players who can drive your B2B sales success.
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