"Google" using voice search?

[ishanijerin1]

Do people still "google" when using voice search?

The answer may be YES in terms of searching, but NO in terms of searching using Google's search engine.





Image source: THE WALL STREET JOURNAL "What's employment database Next for Tech and Media in 2017"

If we look at the search engines used by the AI ​​voice assistants currently on the market, as this table shows, all except Google Assistant use Microsoft's Bing.

This is perhaps a fact that is surprisingly little known.



From an SEO perspective, wouldn't it be better to consider SEO measures for Bing as well as Google?

Also, in order to appear at the top of search results (to be read out loud) in human words, it may be necessary to implement different SEO measures than before.



In the future, it's possible that "Googling" may no longer be the exact same thing.

That said, since Google has been leading the search market, it is likely that they will take measures to turn the situation around once voice search becomes widespread.



If voice search becomes mainstream, what does the future hold?

As voice search becomes more commonplace, it is not difficult to imagine that there will be an increasing demand for the ability to control web services and apps via voice.



If this happens, many companies will flock to integrate AI voice assistants with web services and apps.

Since this is not such a distant future, it seems necessary to start now and develop existing and new web services, apps, and market them with use cases such as voice control and search in mind.