We know that your ranking is one of the most important factors.
Therefore, if you achieve a higher position in the SERPs, you are likely to see a higher CTR.
But how to get a better ranking?
One strategy is to focus on long-tail keywords . These are keywords that typically have lower search volume than short-tail keywords (or "head terms").
But they also tend to be less competitive.
An infographic showing keyword searches on Google
For example, instead of trying to rank for “blueberry pie,” you might decide to target “blueberry hand pies” or “blueberry mini pies.”
The metrics shown for "handheld blueberry pies" or "mini blueberry pies" show lower search volume and competition
Both keywords have a lower search volume than the main term ("blueberry pies"). But they have significantly lower keyword difficulty or competition.
This means it may be easier for you to rank higher.
This way, you would see an improvement in your overall CTR and more traffic.
Identify and target long-tail keywords by following our guide on how to conduct keyword research .
8. Optimize your Favicon
Changing or adding a favicon to your website could increase CTR.
What's that?
The favicon (sometimes called the "favorite icon" or "website icon") is phone code philippines the small image that appears next to your page when it is opened in a browser tab or added to a user's favorites list.
But it also appears in the SERP:
Sally's Baking Addiction Favicon on SERP
If your site doesn't have a favicon, Google will display a placeholder image.
A placeholder image displayed in the SERPs
Since it's one of the first visual elements users see in the SERPs, having a well-designed favicon—rather than a generic image—can make your result more attractive and clickable.
First, make sure your site displays a favicon and that it accurately represents your website or brand. This is usually a version of your logo.
Second, consider optimizing your favicon to make it clearer and more easily recognizable.
9. Improve page loading speed
According to Google, mobile users are 32% more likely to abandon a website if its loading time increases by one to three seconds. The same is true for desktop users, who will eventually abandon a page that takes too long to load.
With this in mind, use the Site Audit tool to see if your website has any pages that load slowly. They'll be listed under " Topics ."
If you find any, follow the steps below to improve its loading speed:
Clean the HTML code of that particular page
Compress your images with a specific tool like Squoosh or TinyPNG