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Trust badges are just one of many techniques that websites can use to build trust and credibility with their visitors. But how effective are they compared to other trust-building techniques?

Research has shown that trust badges can be an effective way to increase conversions and build brand trust ...

New revolution in the world of sending professional SMS, the web giant Google has just unveiled “Chat”, a new standard that it plans to install by the end of the year on most of the latest Android smartphones and also hopes to convince some telephone operators. With this new innovation, Google wants ...

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When you start looking at all the uses of ChatGPT in marketing, you can no longer fit the list on your ten fingers.

This artificial intelligence tool with more than 100 million daily active users , can save you a lot of time and increase efficiency in your marketing ...

18 July 2022

Customer strategy

According to a report by ADEME , excessive use of digital devices is responsible for 4% of global greenhouse gas emissions and this share is likely to double by 2025. Invisible, the digital that we use massively on a daily basis nevertheless consumes extremely ...

SMS marketing is the fastest way to reach your target audience. The statistics on SMS marketing information delivery may surprise you. Why has bulk SMS marketing become so popular? SMS messages have a 96% open rate, which is four times more effective than email marketing and even more effective than ...

Since the General Data Protection Regulation (GDPR) came into force on May 25, 2018, communication methods have changed somewhat. Although most companies specializing in digital communication were already in compliance with the CNIL, they must face additional measures. Find out everything you need ...

A/B testing is a powerful tool for improving SaaS landing page performance and increasing conversions. Here's how it works:

Create two versions of your landing page: A/B testing involves creating two versions of your landing page, with one key element changed on each page. For example, you might ...

Setting up user recording software is a straightforward process that can be done in a few simple steps. Here's what you need to do:

Choose a user recording tool: There are many user recording tools available, both free and paid. Some popular options include Hotjar, Mouseflow, and FullStory. Choose ...

Implementing personalized marketing strategies in your animal care and veterinary services business can be a powerful way to drive customer engagement and grow your business. Here are some tips to help you implement effective personalized marketing strategies:

Define your target audience: Identify ...

Measuring the Effectiveness of Personalized Marketing involves tracking and analyzing the impact of personalized marketing campaigns on business metrics such as engagement, conversion rates, and revenue. This subtopic focuses on the various methods businesses can use to measure the effectiveness of ...