Crypto Database

Trailhead by Salesforce
In Salesforce terminology courses are known as trails’ and there are plenty to choose from over at Trailhead by Salesforce. From Privacy and Data Protection Law, Admin, and Analytics, to Salesforce-specific modules, you’ll find helpful courses for beginner, intermediate, and ...

Here's some questions for you to ask yourself before you get started with Business Units:

How many Pardot Business Units do I need?
What criteria will I use to segment data into each Business Unit?
Who needs access to what Business Unit?
Would I ever need access to information in another Busines ...

Google Analytics Connector
The Google Analytics Connector enables google UTM parameter tracking, so that you can track the performance of specific PPC campaigns and other tracked links. Also, no login is required to set this up.

Wistia Connector
This one is pretty cool.

With the Wistia Connector ...

There is a limit of 200 HML merge fields and 10 pieces of dynamic content in an email or email template. If you’re upgrading an asset that exceeds these limits, you will be asked to remove some PML tags before the changeover.
To align with merge field availability in Salesforce, these variable tags ...

The Salesforce Marketing Cloud Journey Builder module is one of many you can find in your Marketing Cloud dashboard.

In my opinion, it’s one of the best modules the software has, both in terms of what it can do and how easy it is to navigate and use.

Depending on your subscription, you may not ...

The Pardot dynamic list rule builder interface is laid out similar to other Pardot automation tools - making it super easy to configure and add multiple criterias.

Firstly, select the match type; in order for the prospect to be a member of the list, will they have to meet all the rule-based ...

Sometimes the users are green to marketing and learning the ropes, others specialise in offline marketing or areas outside of digital.

This is why it’s so important that your software be as intuitive and user accessible as possible. The more you can do without the aid of a platform consultant or ...

When using Pardot values, if the values between Pardot and Salesforce are in conflict once synced, Pardot will prosper and overwrite the value within Salesforce.

BUT if a value in Pardot is empty and isn’t in Salesforce, then Salesforce will overwrite the empty field in Pardot… confusing right ...